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Images for Social Media

Images for Social Media

When people arrive at your Social Media pages, they will form a first impression from the banner images and cover photos.  If you manage your own pages, it’s important to understand a little about the size requirements of each platform.

There are numerous guides online with lists of recommended sizes, but we urge you to be careful as the sizes change from time to time so it’s best to check the support pages of each provider.

This guide provides the basic information you need to get started.



The photo that appears on your timeline is layered over your cover photo. Your profile picture will also appear when you post to other walls or comment on posts

Profile Picture
  • Must be at least 180 x 180 pixels.
  • Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most phones.
  • Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.
  • Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.
Cover Photo
  • Appears on page at 820 x 312 pixels. Anything less will be stretched.
  • Minimum size of 400 x 150 pixels.
  • Displays at 820 x 312 pixels on desktop and 640 x 360 pixels on smartphones.
  • For best results, upload an RGB JPG file less than 100 KB.
  • Images with a logo or text may be best as a PNG file.
Shared Images
  • Recommended upload size of 1,200 x 630 pixels.
  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).
Shared Links
  • Recommended upload size of 1,200 x 628 pixels.
  • Square Photo: Minimum 154 x 154px in feed.
  • Square Photo: Minimum 116 x 116 on page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on page.
  • Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
Event Images
  • 1920 x 1080 - Facebook will scale down to min: 470 × 174.
  • Shows in feed: 470 × 174.

There are several things to consider when optimising and saving your images for use on social media.   You should consider what file type to use, JPG, PNG or GIF depending on the purpose.  You’ll also need to save them in the right colour format.   That’s RGB for websites but some social media platforms will automatically convert images for you.



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