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Understanding Analytics

Understanding Analytics

There are many programs that allow you to track visitors on your site, how they got to you and what they did while they were there. The statistics can be confusing so here’s an explanation of what each statistic really means.

  1. Visit - This is possibly the most useful bit of information. A visit is one individual visitor who arrives at your web site and starts to browse. A visit counts visitors, no matter how many times the same person views your site.

  2. Unique Visit - This is also called Visit by Cookie. A unique visit tells you which people are visiting your site for the first time. The website can track this as unique by the IP address of the computer. *The number of unique visits will be far less that visits because a unique visit is only tracked if cookies are enabled on the visitors computer*

  3. Page View - This is also called Impression Once a visitor arrives at your website, they will search around on a few more pages. On average, a visitor will look at 2-3 pages . Each individual page a visitor views is tracked as a page view.

  4. Hits – This is the most confusing statistic. Many people think that a hit means a visit, but it is very different. A Hit refers to the number of files downloaded from your site. This could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit). On average, each page will include 15 hits.

Google Analytics

If your site is hosted by Consult.PW and you need very detailed information, please ask us to set up Google Analytics for you.  This is a free service.  We can set this up on your own account and you can request reports from us or use your own Google account to view them direct.


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